Art Director
Tinder Redux
In a UX exercise, I decided to re-design Tinder because we hadn't used it before, but many of our peers talk about it. Through research, we found that people really wanted their matches to have a connection to a friend or theirs, no matter the level of connection. We chose two personas who don't use the app on a regular basis and if we were able to solve their issues they would use it more often.
The Dreamer
VALUES: Long term relationships.
PAIN POINTS: Overwhelming. Not enough info.
FACILITATE: Profiles that show who you really are.
DISSUADE: Inexperienced profiles.
Curious Bandwagoner
VALUES: Themselves.
PAIN POINTS: Overwhelming. Can't narrow matches. Creepy users.
FACILITATE: More interest with little work.
DISSUADE: Short-term attention.
The current flow was very confusing beyond the swipe left or right feature.
By figuring out the personas individual journey were able to determine when they lose interest in the app which usually led to deletion of the app.
To start the redesign process, I first sketched out a low-scale wireframe establishing different buckets for different features.
After I knew what was going to be included in the redesign I took to creating screen sketches and prototyped those to get a sense of the new flow.
Finally, I moved the sketches to digital wireframes.