Tinder Redux

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In an UX exercise I decided to re-design Tinder because we hadn't used it before, but many of our peers talk about it. Through research we found that people really wanted their matches to have a connection to a friend or theirs, no matter the level of connection. We chose two personas who don't use the app on a regular basis and if we were able to solve their issues they would use it more often.  

This is the finished prototype of our redesign, but there was a lot of work that went into how we decided on the final product. Below is the work.

PERSONAS

The Dreamer

VALUES: Long term relationships.

PAIN POINTS: Overwhelming. Not enough info.

FACILITATE: Profiles that show who you really are.

DISSUADE: Inexperienced profiles.

Curious Bandwagoner

VALUES: Themselves.

PAIN POINTS: Overwhelming. Can't narrow matches. Creepy users.

FACILITATE: More interest with little work.

DISSUADE: Short term attention.

CURRENT TINDER FLOW

It is very easy to get lost in the current flow of Tinder. It's easy to think it's simply a right and left swipe, but it is a lot.

USER JOURNEY'S

By figuring out the personas individual journey were able to determine when they lose interest in the app which usually led to deletion of the app.

WIREFRAMING

Low 

Medium

High

FINAL

© 2019 by Ryan Cerutti