More than a Cable Provider

Optimum needed a website that reflected its new brand identity while repositioning itself in the market as more than a cable, phone, and internet provider. Facing an evolving market, Optimum was looking to educate and convert a millennial audience that was no longer interested in traditional cable television but more so modern solutions to satiate their demand for mobile content like streaming services. They needed a robust digital presence that drives users down the sales funnel with engaging content and striking visuals without forfeiting functionality and ease of use.