Glade Scented Candles

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Glade scented candles are often associated with cheap smells and unpleasant situations. To put it plainly, their current identity stinks. To help change this identity we created the candles for a purpose, with you in mind.     

Stress Relief

Focus

Social

Motivation

  • Life Will Go On

  • Blanket Cocoon

  • Personal Spa Day

  • So Done Right Now 

  • Cram Sesh

  • Bookworm

  • Brainstorm

  • In The Zone

  • Parents In Town

  • Binge-Watching

  • Saturday Night In

  • Get The Party Started

  • Bills To Pay

  • Independent Woman

  • Apartment Makeover

  • Leg Day

Social Media to promote the individual Inscentive categories.

Social Media to promote the individual Inscentive Scents.

Out of home marketing to showcase the individual Inscentive categories and scents

To Launch, Glade hosted special events in five major cities, like Yoga in the park. To promote the events we invited lifestyle bloggers on sites like, Refinery 29 and Betches, to participate. 

The "wait to buy" candles are equipped with a heat sensitive chip that will automatically order another candle for you before your current one fully extinguishes.

Have friends or family who need some incentive as well? With a subscription box you can share your secret to success. Or, just keep those incentives coming to you every month.

You can also connect your smart watch to Glade's Inscentive Calendar for an even bigger treat. The more goals you reach, the more items we send in your box. Think you can overflow it?

© 2019 by Ryan Cerutti